EMBODY WELLESS LAB

CLIENT: C2
LOCATION: Grand Quai du Port du Montréal
YEAR: 2025
ROLE: Creative Direction & Experience Design

C2 Montréal is a three-day business and creativity conference that blends talks, workshops, and immersive experiences to foster collaboration and new ideas across industries. Known for its unconventional format—mixing commerce, culture, and creativity—it has become one of the most innovative global business gatherings.

A C2 Lab is an immersive, hands-on experience that challenges participants to move beyond routine thinking. Through interactive, multi-sensory exploration, each lab opens new cognitive and emotional perspectives tied to its theme.

CREATIVE DIRECTION & WELLNESS PROGRAMMING

Embody is a lab space offering a wellness program centered on embodiment—the practice of sensing, feeling, and moving with awareness to bring the mind into the body and the body into the present moment. Sessions drew from psychology, somatics, breathwork, yoga, Pilates, dance, meditation, sound therapy, and biophilia, each designed to support nervous system regulation, deepen awareness, and expand creativity. Guided by master practitioners, these labs equipped participants with tools to integrate beyond the mat.

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