CLIENT: EY Global
LOCATION: Palace of Fine Arts, San Francisco
YEAR: 2024
ROLE: Creative Direction for C2 Studio
EY INNOVATION REALIZED
EY Innovation Realized is an exclusive event, content series, and platform where C-suite leaders collaborate on transformative strategies for complex global challenges. The live experience moves beyond a traditional conference by fusing business content—including workshops, pitches, and masterclasses—with a rich cultural program of immersive labs, artistic performances, tech exhibitions, and curated culinary experiences.
The mainstage design paid homage to the venue’s architecture to create an interior amphitheatre with a rotunda of light.
The ReThink Zone at EY's Innovation Realized was an immersive corridor designed to guide financial leaders from the chaos of global disruption to the clarity of actionable solutions. The zone was anchored by a suspended digital sculpture with interactive multimedia visuals and sound, surrounded by eight exhibition pillars that paired EY's core 'ReThink' frameworks with tangible business solutions. Interactive projection mapping covered the entire zone to transform the floor into a moving canvas.
Created in collaboration with Gentilhomme, Puncture Design, Ogilvy, and EY.
Pods were immersive breakout spaces, each with a unique environmental design, that transformed standard workshops into focused, multisensory experiences built around a creative concept.
