AMAZON: DELIVERING THE FUTURE
CLIENT: Amazon
LOCATION: Seattle, USA
YEAR: 2023
ROLE: Creative Direction & Exhibit Design for C2 Studio
The Delivering the Future 2023 event was a high-impact global press conference held at an Amazon fulfillment center in Seattle to showcase the company's cutting-edge advancements. The full-day program featured a series of plenary sessions from key executives and partners, followed by hands-on tours of the fulfillment center and an immersive Amazon Time Machine exhibition. Key announcements focused on the evolution of Amazon's operations network, revealing innovations in robotics, AI-powered systems, the next generation of delivery drones, and sustainability initiatives.
This experiential exhibition took press on a journey through Amazon's operational evolution. The experience began in a tactile recreation of Jeff Bezos's 1994 garage, moved through an era of pre-robotic fulfillment where guests physically picked products from shelves, and culminated in a chronological showcase of robotics. This powerful narrative illustrated the brand's history of innovation and its impact on the employee experience.
The press event opened with a reception at the iconic Amazon Spheres in downtown Seattle, setting a forward-thinking tone for the days to come. Guests toured the space, viewed an exhibition of sustainable delivery vehicles, and engaged in a fireside chat on sustainability in operations.
