C2 Montréal MAINSTAGE
CLIENT: C2
LOCATION: Grand Quai du Port du Montréal
YEAR: 2025
ROLE: Mainstage Creative Direction
C2 Montréal is a three-day business and creativity conference that blends talks, workshops, and immersive experiences to spark collaboration and new ideas across industries. It’s known for its unconventional format: mixing commerce, culture, and creativity—making it one of the most innovative global business gatherings.
Theme: Motion: The Art of Taking Action
The 2025 edition explored motion as a physical and metaphorical force—how creativity, business, and society move forward to decisive action. The mainstage design echoed this theme, embodying motion through shifting modular form, dynamic multimedia, light and performance.
Mainstage
Creative Direction
The mainstage was conceived as a geometric, jewel-like pavilion. Its saturated magenta surfaces and reflective angular planes refracted and animated light, creating a dynamic backdrop. Manually reconfigurable seating allowed the stage to adapt to diverse session formats, while dual central screens and integrated monochrome-and-magenta multimedia introduced depth. The result was a striking centerpiece at the intersection of art, design, and technology.
FLOOR PLAN
CONCEPT SKETCHES
The modular stage architecture enables multiple configurations to support diverse programming formats.
SPEAKERS & FORMATS ON THE MAINSTAGE
Programming combined high-impact talks and curated panels, featuring an opening from C2’s CEO Anick Beaulieu; the Luna Luna case study from Michael Goldberg; explorations of immersive luxury with Daphné Cousineau; TikTok storytelling with Sofia Hernández; VR art innovations from Félix Lajeunesse & Paul Raphaël; and an empathy-driven leadership talk from Michael Ventura.
The stage came alive with contemporary movement artists, including Stacey Désilier; Alexandra Stréliski’s evocative live piano; and electronic music artist Steven Doman—together creating an atmosphere of expression.
ARTISTIC PERFORMANCE ON THE MAINSTAGE
