C2 Montréal MAINSTAGE
CLIENT: C2
LOCATION: Grand Quai du Port du Montréal
YEAR: 2025
ROLE: Mainstage Creative Direction
C2 Montréal is a three-day business and creativity conference that blends talks, workshops, and immersive experiences to spark collaboration and new ideas across industries. It’s known for its unconventional format: mixing commerce, culture, and creativity—making it one of the most innovative global business gatherings.
Theme: Motion: The Art of Taking Action
The 2025 edition explored motion as a physical and metaphorical force—how creativity, business, and society move forward to decisive action. The mainstage design echoed this theme, embodying movement through shifting light, modular form, dynamic multimedia, and performance.
Mainstage
Creative Direction
The mainstage was conceived as a geometric, jewel-like pavilion where architecture and art intersect. Its saturated magenta surface and angular reflective planes move and refract light, creating an environment in motion.
Dual central screens and integrated multimedia—layering monochrome with magenta—introduce depth. Designed with manually reconfigurable seating, the stage adapts to diverse session formats. The result is a striking and memorable centerpiece that blurs boundaries between scenography, sculpture, and technology.
FLOOR PLAN
CONCEPT SKETCHES
The modular stage architecture enables multiple configurations to support diverse programming formats.
SPEAKERS & FORMATS ON THE MAINSTAGE
Programming combined high-impact talks and curated panels, featuring an opening from C2’s CEO Anick Beaulieu; the Luna Luna case study from Michael Goldberg; explorations of immersive luxury with Daphné Cousineau; TikTok storytelling with Sofia Hernández; VR art innovations from Félix Lajeunesse & Paul Raphaël; and an empathy-driven leadership talk from Michael Ventura.
ARTISTIC PERFORMANCE ON THE MAINSTAGE
The stage came alive with contemporary movement artists, including Stacey Désilier; Alexandra Stréliski’s evocative live piano; and electronic music artist Steven Doman—together creating an atmosphere of creative expression.
